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Forum » SoD Community » FAQ, Tutorials, Tipps & Tricks » Sina Sports, Beiji  

Sina Sports, Beiji

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# 12.10.2018 - 11:13:19

Renowned manager to provide exclusive analysis and commentary on China’s #1 sports digital media platform

07 SEPTEMBER 2016 Leonard Fournette Jaguars Jersey , BEIJING, CHINA –Sina Sports announced today that Vicente del Bosque has become the next European football iconfor its hit web series,Protalk. Del Bosque personally made the announcement to fans through a video released on Sina Sports earlier today. He replaces another legendary coach, Carlo Ancelotti, who has left the program since taking over managerial duties at Bayern Munich. With the announcement, Sina Sports becomes the “Official Digital Media Partner of Vicente del Bosque” in China. As one of the stars of Protalk, Sina Sports will create a dedicated section featuring del Bosque content on its leading sports digital media platform. Del Bosque along with his counterparts on the web series will provide exclusive interviews, commentary and written columns to Sina Sports users on a weekly basis.

Vicente del Bosque is regarded as one of the most prolific, successful managers in the history of football. He solidified his place in the annals of football history as the manager of Real Madrid and the Spanish national team from 1999 - 2003 and 2008 - 2016, respectively. In just three years and a half, he became the team’s first head coach to lead them to two La Liga championships, a Spanish Supercup, two UEFA Champions League titles, a UEFA Supercup and an Intercontinental Cup. Recently retired from eight seasons as the manager of the Spanish national team, del Bosque posted an exceptional record, including leading Spain to its first ever World Cup final berth and championship in 2010 as well as the 2012 UEFA European Championship title. To date, del Bosque is still the only manager in football history to have won the Champions League, the European Championship, the World Cup and the Intercontinental Cup.

Protalk is an original Sina Sports web series marketed primarily to Chinese audiences featuring European football legends. Vicente del Bosque is the newest member of the program, joining Chelsea superstar Eden Hazard and Manchester United legends Michael Owen and Peter Schmeichel. The show has previously featured Gary Neville and Carlo Ancelotti. Protalk stars provide Chinese fans with exciting, interactive content on a daily basis that includes video responses to questions from fans, expert analysis onleague play, glimpses into their personal lives, and more. The original series is an important part of Sina Sports’ initiative to provide Chinese sports fans with deeper content that brings them closer to the game. The program has been a hit among Chinese fans since it launched in September 2015. In April, Sina Sports launched NBA Protalk which features NBA stars Tony Parker, Draymond Green, Tim Hardaway, and Daryl Morey.

“It is a great honor and privilege to be inducted into the Protalk series,” said del Bosque. “After stepping down from active coaching, it is important for me to stay connected to the game and continue to share my knowledge of and passion for the game. Chinese fans love football, and it is amazing to see the energy around the game that is developing there. I am happy to be a part of it and to have the opportunity to share my thoughts on football with Chinese fans as well.”

“With Vicente del Bosque joining Protalk, Sina Sports’ continues to demonstrate our ability to forge partnerships with some of the biggest names in sports,” said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. “We were privileged to have expert analysis from the managerial perspective with Mr. Ancelotti, and now another legendary coach has come to take his place. We are thrilled to have Mr. Del Bosque as part of the program lineup. He will contribute greatly to our concept of providing fans with diverse perspectives and a deep look into the game of football, on-and-off the field.”

Del Bosque joins the program at a time of significant growth in the Chinese football industry. Last year, Chinese President Xi Jinping announced that the country would place significant emphasis on developing a world-class national football program over the next few years, noting that forging relationships with and relying on expertise from foreign football talent will be vital to this effort. With programs like Protalk, Sina Sports is committed to leading the way for Chinese fans to follow football beyond live games.

About Sina Sports

Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP.

Sina Sports licenses and partners with over 90 sports properties, including the Australian Open, European Champions League, English Premier League, AFC Champions League, WTA Zhuhai, NFL, UFC, MUTV, Dakar Rally, Global Poker League, Roland Garros and the USTA.

Since 2015, Sina Sports has expanded its business to encompass event operation and licensing, player representation, and original content.

For media inquiries:

Dan Redford

Sina Sports, Beijing China


+86 10 6267 5554

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